back from the dead

I may not know a lot about sports and I may not know a lot about dead rappers. But I know what good advertising looks like, and the new Powerade spot is it. Their new campaign, "Power Through" sends a powerful message to kids facing adversity to reach for their dreams. And with the eery voice over by the late Tupac Shakur, the message hit even harder and makes it that much more memorable.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites