Monday, March 02, 2015
back from the dead



I may not know a lot about sports and I may not know a lot about dead rappers. But I know what good advertising looks like, and the new Powerade spot is it. Their new campaign, "Power Through" sends a powerful message to kids facing adversity to reach for their dreams. And with the eery voice over by the late Tupac Shakur, the message hit even harder and makes it that much more memorable.

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posted by Simi Jain @ 8:00 AM   0 comments

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