We all know the Rob Lowe that has Direct TV is one cool dude, and the Rob Lowe that has cable, well, he's a tool. Apparently the same applies to Sports Illustrated swimsuit models.
DirectTV expanded their TV campaign to print and beyond Rob Lowe by showing sexy swimsuit models looking f.i.n.e. with DirectTV, and looking pretty nasty (well as nasty as a supermodel can look) with cable. The execution is on par with the TV spots, but the contextual relevance takes it up a notch!