Well sorta. Merell developed a new fun/exciting way to test out their latest line of hiking boots. Since consumers can’t take them on a mountain before buying, why not bring the mountain to them? Just put on the boots and hike the virtual path! These Oculus Rift experiences are becoming more and more common and its great to see brands getting in on the action. There are bound to be a ton more like this in the near future.
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