If there is one thing that we all need more of it's sponsored content from 'celebrities' in our twitter stream. Twitter knows this and as a result they have purchased Niche. Have you heard of them? "Niche connects influential people on Vine and Twitter with brands to create sponsored content for sharing on their own channels." Wait, I take back my cynical take on this. Perhaps they can actually help get some cool content out there that isn't just the same old thing.