nationwide digs its own grave

Warning: Obligatory Super Bowl Ad posts ahead.

I don't know if it was just me, but this year's Super Bowl commercials felt a little sappy and a little depressing. Case and point: Nationwide Insurance. The ad speaks for itself, and if it doesn't, some of the tweets regarding the commercial tell you everything you need to know. Note to brands and advertisers, let's keep childhood death out of the ad mix for next year. The only bloodshed permitted at Super Bowl is between fans.

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