Marketing that is creative, engaging, and interactive seems to be the holy grail for brands. Everyone is trying it (*cough* McDonalds *cough*) and there are hits and misses. Enter sex toy brand LELO. They are getting in to the movie business and have posted a trailer that is all about being connected. The trailer can be viewed on mobile devices, the key being 'devices' in the plural. In this case, it takes two to make a thing go right. Check out more PlayTogether.
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