Well, Icelandair is quickly becoming the coolest airline ever. The airline created a new plane called the Hekla Aurora, which has been designed from the inside out to recreate the famous Aurora Borealis experience. As many jet-setters know, Iceland is one of the best places in the world to catch the breathtaking Northern Lights. In honor of this national phenomenon and as a tie-in to their #stopover campaign, this specially-designed plane is outfitted with LED lights inside mimicking the Northern Lights sky. Brands elevating their products / services to meet experiences is a total win.