Rather than firing your worst employees, Cannes Lions is asking you to send them to their festival this year as a delegate. It’s cheaper than severance, according to the new tongue-in-cheek campaign. The idea is to grow the creative world by encouraging companies to let their lesser performing employees attend the festival to become inspired. Sure it's a stretch, but it’s also pretty damn funny. So if you’re a Bridget, Jean-Pierre or Nisha, you may be going to south France this year!