Monday, February 09, 2015
a good cry for your monday



Warning: If you're not in the mood to start your Monday off with tears of heartbreak, DO NOT WATCH THIS.

The new gut-wrenching ad from MetLife Hong Kong pays tribute to all the parents out there, all over the world, who sacrifice everything for their kids. The narrative is from the perspective of a little girl, paying tribute to her "superman" father. Later in the ad, the truth is revealed as she claims her father actually "lies." Although a little long - here is yet another example of great story-telling through advertising, which makes it feel less like an ad, and more like a story viewers can connect with.

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posted by Simi Jain @ 8:30 AM   0 comments

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