If you're sick of hearing the word Millennial, please raise your hand.
In an effort to cater to their large millennial employee base, Grey Advertising has created its own completely separate office just for their Gen Y demographic. The new arrangement fosters a collaborative work community and encourages relationship building. With more and more brands shifting their marketing efforts to solely target millennials, it's important that agencies recognize and understand millennial wants, needs, and behaviors. Hell, they almost sound like a new species, don't they? Pop into the Grey offices and I'm sure the older counterparts will be starring at their newly quarantined millennials through the glass doors and taking notes.
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