PSA: don’t free willy



No, not the whale. Kids these days are growing up in a time where their entire lives are on the Internet and Social Media, but a lot of them are not aware of the ill effects of making poor choices online. Leo Burnett Change put together these animated films in hopes of increasing awareness amongst the youth. The spots definitely get the point across, lets see if they listen. In addition to the spots, they created a website to help educate parents on their children’s online behaviors.

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