Fact: most brands don't have (or want t spend) money for a Super Bowl commercial. Not a Fact: if you don't have money for the Super Bowl, there's nothing you can do to get noticed at Superbowl time. Enter the clever advertising team for Newcastle...
First, last year they created a ton of buzz releasing an ad pre-Super Bowl about how they're not wasting their money to create a Super Bowl ad. Now this year, they decided to "enter" the Doritos "Crash the Superbowl" campaign as a way to get into the game.
Then, when that didn't work, they went on a mission with Parks and Recreation start Aubrey Plaza to rally a group of brands, any brands, to pool their money together to get a Super Bowl ad together.
Can't wait to see what they do next!