let's just calm down a little
After all, it's only a McDonald's commercial. Some people are up in arms over the newest Macca's spot, which premiered this weekend during Sunday Football and the Golden Globes. Although perhaps a little self-righteous, the fast food mecca showcases the emotional signage their franchisees feature outside their stores as they pertain to major social / world events. The goal is to show McDonald's as a partner in these communities, and how they display heart-felt messages during times of need. The ad campaign is supported by a robust Tumblr social media effort that offers further backstories on the signage. Okay, maybe it's a little ambitious. Okay, maybe it's a little self-serving. Okay, maybe it's a little forced. But hey, I think they deserve an "A" for effort.