The concept is an old one... get your friend, boss, or significant other something nice to use for either forgiveness or credit for a time you fuck up. The execution, however, is fresh. Check out this ad out of Toronto for Carnivore Club (that's a meat-of-the-month club in case you couldn't figure it out), which positions their product as excellent fuck up insurance. You know you could use some...if not now, someday. Someday.