No one wants to think of their favorite brands as a building full of miserable workers slaving away to trick you into giving them your money. So when brands act like silly, fun loving humans in social media vs. corporate behemoths, the internet falls head over heels for them. These last few days are a good example of that, as brands have really embraced some trending hashtags.

First, we have Jimmy John's subs who decided to use #KissAGingerDay to get their flirt on with Wendy's, who responded with a little snark of their own.

Then, the next day a bunch of brands jumped on the #FiveWordsToRuinaDate trend, some funny, some lame, but still human nonetheless. Oh, and wearing socks and sandals is totally a deal breaker.

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