You've used adBlock before, right? Who really wants to see all those sidebar ads with the 'toys' you were just searching Amazon for earlier... no one (especially your coworkers). A group of students have banded together to help you avoid advertising and branded content in the real world with their 'Brand Killer' project. They have modified an Oculus headset to block out logos in real time as you walk around town. The catch... you have to wear a gigantic set of digital goggles on your face.