a remote tour of NYC
Norwegian Airlines wanted New Yorkers and Oslo(ians?) to know that they now have straight flights from NYC (and Miami, LA and San Fran) to Oslo, Norway. They could've just taken out some ads, but instead they rigged up a NYC taxi cab to live steam to mall goers in Oslo. Mall goers could control the cab from Oslo to take a virtual tour of NYC. Fun idea, though it would be even more awesome if they took it further and sent NY'ers on tourist experiences and vice versa.