zipcar gets an upgrade

Although Uber may not be the best example these days, the concept of ride-sharing is undoubtedly becoming more and more common, as consumers increasingly become more cost and environmentally conscious. I first remember the inception of car-sharing in college, when Zipcars zipped around campus. The problem is that these cars were grimy from having been used by frat boys the night before and had that massively embarrassing logo on the side of the car. Wouldn't it be awesome if you could share something cooler... like say, an Audi? That might not be far beyond reach as Audi tests its new car-sharing program in Sweden. Synched to your phone, drivers can reserve the stylish whip in the palm of their hands and coordinate their bills with the other drivers. If this takes off, do we think the days of actually owning a car will be extinct?

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