this guy was eaten alive

No, not that phony from the Discovery Channel special... the guy in the 1-800-Contacts commercial that aired during the Eaten Alive special. By now, you’ve probably seen all the Internet outrage over the lack of Paul Rosolie being eaten alive by a giant anaconda, but that’s a story for another day. This is the story of how 1-800-Contacts stole the show. Ironically, their ad was developed completely independently of the Discovery special and wasn’t even supposed to run until January. Then a light bulb went off, and 1-800 realized how perfect the timing would be if it aired during the Eaten Alive broadcast. At least one person was "eaten" by a snake! Oh and thanks to the show not fulfilling it's promise, 1-800 was able to have some fun on Twitter too.

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