Nikon unveils their new "I AM Generation Image" campaign, but fails to understand that the Instagram Generation they're targeting does not use cameras! There's no question that smartphone cameras suck. No matter how huge they get or how many megapixels they have, most of your photos looks like poorly lit, out of focus crap. I would LOVE for my iPhone to take Nikon-quality photos, but am I willing to purchase a Nikon just for better photos to plaster all over social media? The answer is no simply because of the convenience your smartphone provides. No additional equipment to lug around, instant upload capabilities to any social network in the world, and oh yeah, no additional dollars. Unfortunately, I think Nikon needs to appeal more to a niche consumer more interested in quality photos than selfies.
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