in the jungle, the concrete jungle…

In effort to boost tourism, Costa Rica is going all out with their new campaign called “Save the Americans.” Targeting overworked Americans in the concrete jungles of America, the Central American country has developed some playful videos like the one above that will be posted to their website. It doesn’t get much better than a sloth singing “Lion Sleeps Tonight” with a few lyrical changes.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites