ikea amps up the comfort and awkward potential
Watching a movie in bed with your significant other is awesome, right? It's all warm and toasty, there are comfy clothes, and there is cuddling. All good things. Ikea decided that it was a great idea to take the bedroom, multiply it by 20 and shove that in to a movie theatre in Russia. What a great idea! Why isn't this in every theatre? Because it's creepy, that's why.