current events + advertising

Sometimes it works, sometimes it doesn't. Advertisers, more than ever, need to be real-time to stay relevant. Tapping into current events, pop culture, or viral sensations is something that all really successful brands accomplish. However, this is, of course, a gamble, particularly as it relates to controversial topics, like say the recent scrutiny over police brutality. Enter Netflix and their tweet promoting their new Peaky Blinders original series. The jury's still out on whether or not this caused major controversy - for now, we'll just say: you got lucky, this time, Netflix.