current events + advertising

Sometimes it works, sometimes it doesn't. Advertisers, more than ever, need to be real-time to stay relevant. Tapping into current events, pop culture, or viral sensations is something that all really successful brands accomplish. However, this is, of course, a gamble, particularly as it relates to controversial topics, like say the recent scrutiny over police brutality. Enter Netflix and their tweet promoting their new Peaky Blinders original series. The jury's still out on whether or not this caused major controversy - for now, we'll just say: you got lucky, this time, Netflix.

Labels: , ,


Post a Comment

<< Home
  • Breakfast of Monday, December 08, 2014 8:36 AM
  • Posted by Simi Jain

Now your brand news diet is
chockfull of tasty tales of
Customer Experiences (CX).
Served-fresh every morning for
your daily recommended dose of
marketing inspiration. Never
sugar coated. May contain nuts.

Archives | Look back at these past bites
Topics | Taste all of these flavors