swipe right for holiday gifts

Ever since Tinder has blown up many types of business have stolen the simple, yet powerful "swipe right to indicate preference" functionality, like the beloved BarkBuddy for adoptable pets. This time retailer giant, Argos, got in on the action just in time for the holidays with their delightful Gift Finder app.

Like any good app it uses all the data from your interactions to determine your tastes so it can serve you better suggestions to choose from. And, because it's all about gifting, they launched it with a Facebook campaign that challenged friends to see if they're your real friend by guessing which items you'd actually want as a gift and which you would put in your re-gifting pile.

Simple, but super useful!

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