real-time reactive billboards
Netflix is all about entertainment, and their latest billboard campaign in France does just that. Ogilvy created over 100 animated GIFs for the brand and used them in real-time, reactive billboards placed all over the Paris. The GIFs changed based on things like weather, news, events, and so on to capture attention. Love seeing an old channel get new life like this.
Labels: billboard, interactive, outdoor, real-time
posted by Kristien Del Ferraro @ 8:08 AM
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