prankvertising: so big it's small

Prankvertising has become so popular even regional, small department store chains are getting in on the action. While you'll find yourself asking "what in the hell?" several times while watching, this latest stunt video from Ocean State Job Lot in Rhode Island is quite delightful. Random customers who were encouraged to ring a bell at checkout were then taken on an over-the-top Christmas themed adventure for a chance to win prizes. Fun!

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