Look around your office. How many guys are sporting a beard? Three... Twelve... Eighty? Well, one thing is for sure, beards are in and razors are lame. Schick has apparently visited a few of their local indie coffee shops, saw the sea of chambray and soup-catchers and a cold chill went down their spine knowing that blades are out.
But wait! There's more... hair! Some men are literally covered in it. Why not show the importance of personal grooming. You know what guys really love? Musicals filled with innuendo and furry furniture. Well played, Schick.