Imagine the room... "We want the hipsters to drink our beer, but how?" Then someone may have said, "Let's show them how cool we are with some retro packaging!" And thus a campaign was born. Budweiser is shipping 10,000 cases of beer in old timey wooden boxes that any handle bar mustachioed man would be overjoyed to have adorn their North Brooklyn apartment. But will it overthrow the likes of PBR? One thing we can safely assume is that flavor plays no part in this battle of titans.