a warning for advertising execs

The tricks job seekers are pulling to get the attention of ad execs are either getting more and more brilliant, or more and more pathetic. You be the judge...

Three Miami Ad School New York students created a LinkedIn profile for a fictional deceased agency CEO named Mark Howard. Then, in the days surrounding Halloween they sent messages (from Howard) to advertising execs encouraging them visit Bringtrickortreatback.com, which advised them to avoid the fate of Mark Howard by putting their children before their career.

The website, of course, then drove visitors to the profiles of the three students looking for a job. But even if the recipients have no interest in hiring them, and even if the moral has nothing to do with getting a job, the message itself is a good one.

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