a cut above the rest

You may recall Dollar Shave Club's inaugural viral video that's garnered over 17 millions YouTube views. With that kind of online success, why even bother with TV airtime? CEO, Michael Dublin believes it's time to take to the "bigger screen" with their new ads due to air this week. Spoiler alert, it features our favorite spokesman for the brand. DSC's success is undeniable with 1.1 million active subscribers, $7.2 million in monthly sales and 10% volume share, according to AdAge. Watch all four funny spots here and tell us - are our trusty retail razor brands nearing their end?

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  • Breakfast of Monday, November 10, 2014 8:30 AM
  • Posted by Simi Jain

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