a cut above the rest

You may recall Dollar Shave Club's inaugural viral video that's garnered over 17 millions YouTube views. With that kind of online success, why even bother with TV airtime? CEO, Michael Dublin believes it's time to take to the "bigger screen" with their new ads due to air this week. Spoiler alert, it features our favorite spokesman for the brand. DSC's success is undeniable with 1.1 million active subscribers, $7.2 million in monthly sales and 10% volume share, according to AdAge. Watch all four funny spots here and tell us - are our trusty retail razor brands nearing their end?

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites