step up to the plate



Aren't the best inventions always the simplest? How many billions of dollars have been spent in the diet space concocting the latest and greatest pills, regimens, packaged foods, etc. all to help combat overeating? What if we said that one Dutch designer figured out the easiest way to manage portion control, and all it requires is a specially designed plate? Enter the ETE plate - ingeniously divided into sections that show the recommended portion size for veggies, protein, and starches. No more counting calories or weighing portions - all you need to do is follow the guidelines on the plate. Suck on that, Atkins.

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