Starbucks is totes way more than just frappes
When you hear Starbucks you most likely think: trendy vibe, hip tunes and caramel macchiatos. Not so fast. Starbucks is more than that and they want to shout it from the rooftops... or just show us a nice little video. Their new campaign “Meet Me At Starbucks” is all about bringing people together and creating connections, not about baristas and mocha choca lattes. The idea of the ‘documentary’ is to show us what’s going on at Starbucks on any given day in any given location. It does just that as it was filmed in 40 locations in 28 countries in 24 hours.
Labels: coffee, documentary, marketing campaign
posted by Stephen Palinkas @ 8:25 AM
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