Selfie: A photographic self-portrait; esp. one taken with a smartphone or webcam and shared via social media. I know you don't need the official Oxford definition, but the fact that it is in there only serves the point of how disturbingly cool this is.
Old Navy is turning your selfie in to balloon art. Think LED jumbo screen but with balloons and air as the pixels. They are using a digital photo and turning it in to an analog representation. Just try and get past the selfie part and see that this is a really rad idea.
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