Whoa. This animated short film directed by Oscar winner, Laurent Witz, takes your breath away. In an effort to ramp up organ donations in New York City, the New York Organ Donor Network tapped into Y&R to encourage residents to sign up. The short features the fallen apart city, saved by their die-hard residents rallying together. The tagline "Keep New York Alive" brings the entire piece together and may be the single reason we see more organ donor hearts on New York state licenses.