Citizen gives you the world...



... or the sun anyway, in this AHHHH-MAZING marketing "stunt" to promote their new Eco-Drive Satellite Wave F100 Watch. To show off how the F100 changes timezones automatically within seconds, they took to the skies in a plane and literally chased the sunset within the same hour, across timezones, for as long as humanly possible. This required them to fly the plane in the opposite direction of the earth's rotation at the exact latitude which the earth rotates most slowly. And, a photographer captured the entire experience along the way. Let's not pretend we understand how the heck they did it, and just watch in awe. Yep. Mind. Blown.

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