your ass in Hashtag My Ass
French DJ, Etienne de Crecy, is owning the hashtag right now, not only because the name of his new song is Hashtag My Ass (and who wouldn't want to really), but also because his video for the song KICKS ass in the hashtag integration department, by featuring YOUR ass (well, not exactly your ass, but you). Dat's a lot of ass.
Basically the video picks up your use of the hashtags in his song (or any hashtags if you don't use his common ones) from Instagram and integrates them into the video onto a collection of final records. Everyone's video suddenly becomes an ad for his song all over the interwebs, including his YouTube Channel. Pretty fantastic, not to mention all the nice booties in the video to boot.
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