walk the social catwalk
Social media and the fashion industry go together like a cozy sweater and leather boots... the perfect pairing. TopShop is a brand that understands this. They sent 5 VIP Instagrammers out to a London fashion show to document their latest looks and share them exclusively on Facebook. Fans could also get on the action by shooting fashionable photos of themselves using #TOPSHOPWINDOW for the opportunity to be featured on the screen. And, to close the proverbial "loop", fans could click to buy everything they saw. Yep, a perfect pairing for sure!