Does packaging make a difference? The answer is yes. Don't argue, because science proves it. Well, maybe not science, but Miller Light thinks so. They introduced their retro can wrapper and suddenly they had people telling them that their beer tasted better, and they had a jump in sales! Amazing! So they changed it permanently, extended it to their bottles and taps and ditched the blue branding that had been used for the last dozen years. White labels for everyone!
Wait... their sales are back down? Oh... umm... carry on.
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