mcdonald's games the system in sweden
McDonald's may have cracked the code on getting people to pay attention to their commercials. People watch their phones more than the screen during commercial breaks, so why not take advantage of that?
They worked with their agency in Sweden to create a mobile game that worked in tandem with their TV ads to give people free smoothies. And, they say that it is working. Now you'll have to download yet another app for some commercial break gambling for free food instead of crushing fake candies.