mcdonald's games the system in sweden



McDonald's may have cracked the code on getting people to pay attention to their commercials. People watch their phones more than the screen during commercial breaks, so why not take advantage of that?

They worked with their agency in Sweden to create a mobile game that worked in tandem with their TV ads to give people free smoothies.  And, they say that it is working. Now you'll have to download yet another app for some commercial break gambling for free food instead of crushing fake candies.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites