love at first swipe

Us ad folk know that pitching new business is like dating. There is a courting period. There are wow factors. One false move, and you're out. But most importantly, appearances matter. The Dutch ad agency Woedend! harnessed the power of Tinder into a "hot or not" app for Clients to vet agencies for their next pitch. While in reality, this app, appropriately called "Pitcher," would make any agency shudder, the concept does monopolize on a real problem agencies face. If only pitching were actually this easy - we'd just post a photo of "The Most Interesting Man in the World."

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