Monday, September 08, 2014
it's a book book



Poking fun at Apple's new product videos is nothing new. But using it to point out the ridiculosity of gadgetry in general, and to remind us that sometimes simpler is better, just might be. IKEA has done a yeoman's job with the promo video for the new catalogue, done up in classic Apple style, complete with earnest accented engineer as spokesman. Check it out.

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