In an industry where the concept of "sex sells" usually holds true for most brands, Cheerios takes a different approach. Prepare for this cereal brand to melt your heart in their latest spot, dedicated to all those hardworking "third shift" parents. In a struggling economy where the opportunity to make double time wages is crucial for most families, this story shows us that even the simple things don't need to be sacrificed. The moral of the story? Breakfast can happen anytime. Break out the tissues for this one.