furniture climbing, it’s the new thing

To celebrate their 30th store opening in France, Ikea turned a billboard into a ‘rock climbing wall,’ except there are no rocks, only Ikea furniture. Cool little stunt and looks like lots of fun, but you may be better off climbing actual rocks.

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  • Breakfast of Monday, September 15, 2014 8:10 AM
  • Posted by Stephen Palinkas

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