So, you really want the new iPhone 6. So badly that you're willing to sleep on the hard concrete while you brave the cool fall temps. That's cool, but while that crick in your neck and shiver in your spine remind you how much it sucks to have to sleep on the streets for a few days, just remember, you get to go home with a brand new, expensive piece of technology. The 600,000 homeless American's that have to do that every night? Yeah... them, not so much.

The National Coalition for the Homeless took advantage of this thought while it was top-of-mind with this video urging people to put those phones to good use by texting "NCH" to 85944 to donate $10 to help homeless Americans.

Smart and timely!

Labels: , , ,


Post a Comment

<< Home
  • Breakfast of Wednesday, September 24, 2014 8:08 AM
  • Posted by Kristien Del Ferraro

Now your brand news diet is
chockfull of tasty tales of
Customer Experiences (CX).
Served-fresh every morning for
your daily recommended dose of
marketing inspiration. Never
sugar coated. May contain nuts.

Archives | Look back at these past bites
Topics | Taste all of these flavors