Hey, you. I bet you don't like homelessness. Yet, you aren't going to spend this Saturday handing out dinner rolls at your local Soup Kitchen. It's not your fault - we all want the world to change for the better, yet we don't really want to do anything about it.
That's what makes WWF's new PSA, "The Lazy Environmentalist," so brilliant. It makes saving the planet look so easy, you'd be a total douchebag NOT to do it.