empowering women, one FAIL at a time

Oh, women's equality, what a touchy subject indeed. The team at Dear Kate (who sells unique, breathable women's undergarments) claim their recent ad (seen above) was meant to take a stance against typical undergarments ads where women are displayed as sex objects. They claim their intention was to show successful, powerful women in action. They claim it was all done in the name of women's equality.

Unfortunately it seems everyone else claims it was a major fail. So what do you think? Is the ad not so bad? Do you believe Dear Kate's intent, or do you think it was all a stunt to drum up buzz?


No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites