don't walk. dance.
Every year, 28 billion people are hit by cars in jaywalking accidents. OK, maybe I made that stat up, but the point is, it happens a lot. To combat the issue, Smart car came out with a great interactive stunt - the static "don't walk" man is replaced by a dancing silhouette - controlled by participants on camera in a nearby booth. The result? 81% more people stopped at the light. (That stat is actually real. Watch the video.)