Remember how the last time you went into one of Claire's tiny shops and you thought to yourself, 'this would be great inside a Toys-R-Us!' What are you, some kind of sooth sayer!? That is exactly what they are doing. Claire's has started testing out the concept in European stores. The idea... get 'em young.
So, next time you are picking up that Elsa doll for your niece's birthday party and see ear piercing booth just remember, you saw this coming and you could have prevented it. Time to get the Delorean.