dems fighting words

Samsung saw some initial success at the launch of the Galaxy S4 when they first started busting on Apple fan boys (and girls). Then, they went on to get some nice buzz with their "It doesn't take a genius" ads. So, like many brands, they're trying to ride the wave of that success by creating new ads in the same vein, like this latest one poking fun at how Samsung had the larger size thing down well before the iPhone 6 announcement.

Apparently it's working again for them with almost 5 million views... but now many consumers are starting to think they sound like Regina George's at the high school lunch table. What do you think, brilliant or pathetic?