swipe right for puppies

So imagine your swiping through Tinder and GAAAAAAHHHH, there's cute little puppy dog in your face? Irresistible, right? Well creative agency, BBH, and NYC based animal rescue organization, Social Tees, hope so! They tapped into the frequently used dating app, Tinder, to create profiles for 10 of their adorable, adoptable dogs, resulting in over 1,500 matches with potential puppy parents.

Lots of users are supporting the initiative, but as suspected when any "company" hijacks a social network outside its intended use, there has been some backlash. In this case it's for the greater good of finding homes for abandoned doggies so this one gets a definite pass!

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